At this stage, the business concept is implemented in the real world after identifying the project requirements and work mechanisms.

The section focuses on building client relationships in terms of attracting and communicating with consumers through the right advertising channels, whether through print publications, TV and radio or online to reach the targeted segment.

The section also provides information on how to expand a business with an emphasis on creating new branches, both locally or globally, to facilitate access to businesses in the manufacturing sector or service industry.